Healthcare Is Essentially an Empathetic Brand
Sanjeev Parashar, a brand strategist, argues that healthcare is an empathetic brand, not just a service. The Age of Conscious Consumers and Transparent Digitization means healthcare is no longer just treatment; it is about experience, emotion, and trust. Patient-centric has been trending in hospital corridors, corporate boardrooms, and advertising briefings. The question remains, though: How […]